KeumJung, a chicken-ingredient specialist with 30 years of history, is entering a new phase under second-generation management. The company has built a comprehensive system covering sauces, coating powders, marinades and chicken boxes, and operates the online store ‘Modoodakzip.’
KeumJung was founded in the 1990s after its first chairman, Lee Sang-geuk, recognized the need for easier access to a wide range of chicken ingredients while operating a chicken restaurant. From 2004, the company expanded its chicken-ingredient business in earnest, diversifying its products through OEM, ODM and customized production for individual businesses. Through cooperation with poultry plants in Daegu, it also established itself as a logistics partner for Daegu and the Gyeongsang region.
Lee Seong-hwan, who began second-generation management in 2019, expanded beyond the offline market and built the ‘Modoodakzip’ online site around the value proposition of providing everything needed for competitive chicken products. The online store offers a one-stop system for starting a chicken business, including sauces, coating powders, marinades, chicken boxes, trays, plastic bags and containers.
KeumJung’s flagship garlic soy sauces (spicy and mild) are already supplied beyond Korea to markets including the United States, Canada and Australia. Building on this, the company is working with product developers to create distinctive, flavorful sauces and coating powders as it targets a wider range of overseas markets.
CEO Lee Seong-hwan said, “The chicken industry has strong growth potential not only in Korea but also overseas. We will continue developing a wide variety of chicken ingredients and expanding into international markets to showcase the diversity of Korean chicken and help make it more widely enjoyed.”
Meanwhile, Modoodakzip is currently available through 14 online channels, with new exclusive products added every month.
