Greeting
Welcome.
KeumJung traces its roots to the 1990s in Daegu, the hometown of Chairman Lee Sang-geuk, where the business began with the operation of a chicken restaurant. Through this firsthand experience, Chairman Lee recognized the strong need for easier access to a wide range of chicken ingredients. Building on that insight, the company began as a distributor for partner manufacturers Moeruni Food and Geumyang Food, and in 2004 entered the chicken-ingredient business in earnest.
In the early years, we faced challenges in marketing, logistics and product quality. Drawing on our experience operating a chicken restaurant, however, we approached the business from our customers’ perspective and expanded our product range through OEM and ODM production as well as customized products for individual businesses. At the same time, we built and maintained partnerships with poultry processing plants across the country, establishing a strong foothold in Daegu, a city renowned for its chicken culture.
Today, led by our signature Garlic Soy Sauce, KeumJung carries hundreds of sauces, coating powders, seasonings and marinades, along with the full range of supplies needed to operate a chicken business, including boxes, plastic bags, plastic containers and paper containers.
Building on this foundation, second-generation CEO Lee Seong-hwan responded to rapidly changing food-industry trends by developing and sourcing products unique to KeumJung. He launched the online brand Modoodakzip to create a convenient one-stop destination for “everything in chicken ingredients.” Through the Modoodakzip Naver Smart Store, our official online store, Baemin Sanghoe, Coupang, Yori Mart and more than ten other online marketplaces, we have built a distribution network that makes K-chicken ingredients readily accessible to customers in Korea and overseas.
KeumJung will continue to develop a wide range of products, including sauces and meal kits that pair well with chicken, while strengthening our position in the foodservice industry. We will also continue working to bring not only K-chicken but K-food to customers around the world, making Modoodakzip easier to access wherever they are.